TY  - BOOK
AU  - Perreault,William D.
AU  - Cannon, Joseph P.
AU  - McCarthy, E. Jerome
TI  - Essentials of marketing: a marketing strategy planing approach 
SN  - 9780070172463
AV  - HF5415 .P49 2010
PY  - 2010///
CY  - New York
PB  - McGraw-Hill
KW  - Marketing
N1  - Includes idexes: p.649-691
ER  -