TY  - BOOK
AU  - Lovelock,Christopher H.
AU  - Wirtz,Jochen
TI  - Services marketing: people, technology, strategy
SN  - 9780136118749
AV  - HD9980 .L68 2011
PY  - 2011///
CY  - Boston, London
PB  - Pearson Education
KW  - Service industries
KW  - Marketing
KW  - Professions
ER  -