TY - BOOK AU - Wild,John J. AU - Wild,Kenneth L. AU - Han,Jerry C.Y. TI - International business SN - 0130353116 AV - HD62.4 .W586 2003 U1 - 658/.049 21 PY - 2003/// CY - Upper Saddle River, N.J. PB - Prentice Hall KW - International business enterprises KW - Management KW - International trade N1 - Includes bibliographical references (p. 494-503) and indexes N2 - For undergraduate courses in International Business. This text applies a cross-functional approach to the study of international business. By including examples of companies from around the world, it provides students with an unbiased, global perspective on business. Clear, straightforward explanations of difficult material supported by informative illustrations make this text accessible to all students. This text covers culture early and integrates culture discussion throughout the text ER -