Malhotra, Naresh K. <br/><br/>
Marketing Research:  An Applied Orientation/ 
Naresh K. Malhotra 
 - 3rd ed. 
 - Delhi:  Addison Wesley Longman،  2001 
 - I-15:  ؛ill.  24 cm 
<br/><br/><label>ISBN: </label>817808368 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415  / M356 2001