TY  - BOOK
AU  - Hollensen,Svend
TI  - Marketing Planning: A Global Perspective 
T2  - Perspectives in marketing series
AV  - HG5415 .H657 2006
U1  - 658.8 
PY  - 2006///
CY  - New York
PB  - McGraw-Hill
KW  - Marketing
N1  - Bibliography: p. 144-147
ER  -