Hollensen, Svend. <br/><br/>
Marketing Planning:  A Global Perspective / 
Svend Hollensen. 
 - New York,  McGraw-Hill  c2006. 
 - xix, 455 p.  ill.  24 cm. 
 - Perspectives in marketing series .
<br/><br/>Bibliography: p. 144-147. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HG5415  / .H657 2006 
<br/><br/><label>Dewey Class. No.: </label>658.8