TY  - BOOK
AU  - SinghY.P.
TI  - Effective Marketing Management
SN  - 8126112352
AV  - HF5415.13 .S569 2002
PY  - 2002///
CY  - New Delhi.
PB  - Anmol Publications Pvt. Ltd
KW  - Marketing managmenet
KW  - Sales and Service Marketing
N1  - Includes index
ER  -