Singh. Y.P. <br/><br/>
Effective Marketing Management / 
Y.P.Singh. 
 - New Delhi. :  Anmol Publications Pvt. Ltd,  c2002. 
 - viii, 274 p. :  23 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>8126112352 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing managmenet.--Sales and Service Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .S569 2002