TY  - BOOK
AU  - Newsom,Doug
AU  - Turk,Judy VanSlyke
AU  - Kruckeberg,Dean
TI  - This is PR: the realities of public relations 
SN  - 0534562639 (pbk.)
AV  - HM1221 .N48 2004
U1  - 659.2 22
PY  - 2004///
CY  - Belmont, CA
PB  - Wadsworth/Thomson Learning
KW  - Public relations
N1  - Includes bibliographical references (p. 363-382) and index
N2  - This text was written to provide information and guidence that would be usefull to both student and well as the experienced practitoner. Students are introduced to the world of public relations through an emphasis on the fundamentals, as well as emerging issues such as ethics and technology. With numerous examples, stratergies, tactics and case studies students are engaged and prepared
ER  -