Hunger, J. David, 1941-

Strategic Management / J. David Hunger, Thomas L. Wheelen. - 6th ed. - Reading, Mass. : Addison-Wesley, 1998. - p. cm.

Includes bibliographical references and indexes.

. INTRODUCTION TO STRATEGIC MANAGEMENT AND BUSINESS POLICY. 1. Basic Concepts of Strategic Management. 2. Corporate Governance and Social Responsibility. II. SCANNING THE ENVIRONMENT. 3. Environmental Scanning and Industry Analysis. 4. Internal Scanning: Organizational Analysis. III. STRATEGY FORMULATION. 5. Strategy Formulation: Situation Analysis and Business Strategy. 6. Strategy Formulation: Corporate Strategy. 7. Strategy Formulation: Functional Strategy and Strategic Choice. IV. STRATEGY IMPLEMENTATION AND CONTROL. 8. Strategy Implementation: Organizing for Action. 9. Strategy Implementation: Staffing and Directing. 10. Evaluation and Control. PART V. OTHER STRATEGIC ISSUES. 11. Strategic Issues in Managing Technology and Innovation. 12. Strategic Issues in Entrepreneurial Ventures and Small Businesses. 13. Strategic Issues in Not-for-Profi t Organizations. PART VI. INTRODUCTION TO CASE ANALYSIS. 14. Suggestions for Case Analysis.

0201345943 9812358609(pbk.)

97-051791


Strategic planning.

HD30.28 / .W429 1998