TY  - BOOK
AU  - Zikmund,William G.
AU  - D'Amico,Michael
TI  - Marketing
SN  - 0314062149 (student ed. : alk. paper)
AV  - HF5415 .Z54 1996
U1  - 658.8 20
PY  - 1996///
CY  - Minneapolis/St. Paul
PB  - West Pub. Co.
KW  - Marketing
N1  - Colored maps on endpapers; Includes bibliographical references (p. 745-754) and indexes
N2  - This text introduces students to marketing through a managerial/strategic focus while addressing current issues such as multiculturalism, ethics, quality, the environment and internationalism. This fifth edition includes additional chapters on the micro and macroenvironment
ER  -