Zikmund, William G. <br/><br/>
Marketing / 
William G. Zikmund, Michael d'Amico. 
 - 5th ed. 
 - Minneapolis/St. Paul :  West Pub. Co.,  c1996. 
 - xxxviii, 784 p. :  col. ill., col. maps ;  29 cm. 
<br/><br/> Colored maps on endpapers. 
<br/><br/>Includes bibliographical references (p. 745-754) and indexes. 
<br/><br/> This text introduces students to marketing through a managerial/strategic focus while addressing current issues such as multiculturalism, ethics, quality, the environment and internationalism. This fifth edition includes additional chapters on the micro and macroenvironment. 
<br/><br/><label>ISBN: </label>0314062149 (student ed. : alk. paper) 0314071709 (annotated instructor's ed. : alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / .Z54 1996 
<br/><br/><label>Dewey Class. No.: </label>658.8