Berkman, Harold W. <br/><br/>
Consumer Behavior / 
Harold W. Berkman, Jay D. Lindquist, M. Joseph Sirgy. 
 - Lincolnwood, Ill. :  NTC Business Books,  c1997. 
 - xxv, 626 p. :  ill. (some col.) ;  24 cm. 
<br/><br/>Includes bibliographical references (p. 585-610) and indexes. 
<br/><br/>Section I: The Consumer in the Marketplace Section II: The Consumer as Decision Maker Section III: Psychological Influences on Consumer Decision Making Section IV: Sociological Influences on Consumer Decision Making Section V: The Consumer in Society 
<br/><br/> Based on a strong theory foundation, this text emphasizes application to real-life consumer and marketer decisions. Sixteen full-colour chapters move at an exciting, attention-capturing pace, examining the psychological influences impacting consumer decision making. 
<br/><br/><label>ISBN: </label>0844236748 
<br/><br/><label>LCCN: </label>96-045180 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.
<br/><br/><label>LC Class. No.: </label>HF5415.32  / .B47 1996 
<br/><br/><label>Dewey Class. No.: </label>658.8/342