TY  - BOOK
AU  - Churchill,Gilbert A.
TI  - Basic Marketing Research
SN  - 0324190972
AV  - HF5415.2 .C49 2004
U1  - 658.8/3 22
PY  - 2004///
CY  - Mason, Ohio
PB  - South-Western
KW  - Marketing research
N1  - Includes bibliographical references and index
N2  - This best-selling introductory marketing research text has undergone a complete transition in the fifth edition, making it completely accessible to students while still retaining one of it's greatest features- it's level of relevant and important information. Take a look at this revised text and you'll see how we combined a true managerial and decision-making emphasis, with the most thorough explanation of what marketing research is, and how marketing research is done. This text will give your students a complete understanding of the modern practice of marketing research from the formulation of a question to the presentation of the results
ER  -