Churchill, Gilbert A. <br/><br/>
Basic Marketing Research / 
Gilbert A. Churchill, Tom J. Brown. 
 - 5th ed. 
 - Mason, Ohio :  South-Western,  c2004. 
 - xxvii, 738 p. :  ill. ;  29 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> This best-selling introductory marketing research text has undergone a complete transition in the fifth edition, making it completely accessible to students while still retaining one of it's greatest features- it's level of relevant and important information. Take a look at this revised text and you'll see how we combined a true managerial and decision-making emphasis, with the most thorough explanation of what marketing research is, and how marketing research is done. This text will give your students a complete understanding of the modern practice of marketing research from the formulation of a question to the presentation of the results. 
<br/><br/><label>ISBN: </label>0324190972 
<br/><br/><label>LCCN: </label>2003-103984 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.
<br/><br/><label>LC Class. No.: </label>HF5415.2  / .C49 2004 
<br/><br/><label>Dewey Class. No.: </label>658.8/3