TY  - BOOK
AU  - Toffler,Betsy-Ann
AU  - Imber,Jane
AU  - Imber,Jane
TI  - Dictionary of marketing terms
SN  - 0812017838
AV  - HF5803 .T56 1994
PY  - 1994///
CY  - Hauppauge, N.Y.
PB  - Barron's Educational Series
KW  - Marketing
KW  - Dictionaries
N1  - Rev. ed. of: Dictionary of advertising and direct mail terms / Jane Imber. c1987
N2  - Provides definitions for a variety of terms associated with radio, television, print, and direct-mail advertising
ER  -