Toffler, Betsy-Ann. <br/><br/>
Dictionary of marketing terms / 
by Betsy-Ann Toffler, Jane Imber. 
 - 2nd ed. 
 - Hauppauge, N.Y. :  Barron's Educational Series,  c1994. 
 - viii, 579 p. :  ill ;  18 cm. 
 - Barron's business guides .
<br/><br/> Rev. ed. of: Dictionary of advertising and direct mail terms / Jane Imber. c1987. 
<br/><br/> Provides definitions for a variety of terms associated with radio, television, print, and direct-mail advertising. 
<br/><br/><label>ISBN: </label>0812017838 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Dictionaries.
<br/><br/><label>LC Class. No.: </label>HF5803  / .T56 1994