A Scientist's Tools for Business : Metaphors and Modes of Thought /
Robert L. Sproull.
- Rochester, NY, USA : University of Rochester Press, 1997.
- 202 p. : ill. ; 23 cm.
Includes index.
Providing a much-needed bridge between an understanding of simple but vital scientific principles and their application in a business atmosphere, this book illustrates and explains the connections between business matters and the tools and modes of thinking of the scientist. Drawing upon numerous 'real life' examples, insightful problem-solving techniques are analysed, discussed, and presented.