TY  - BOOK
AU  - Jankowicz,A.D.
TI  - Business research projects
SN  - 0412636506 (pbk.)
AV  - HD30.4 .J36 1988
PY  - 1995///
CY  - New York
PB  - Chapman & Hall
KW  - Business management
KW  - Research Projects
N1  - Getting Started. What this book is about. The purpose and objectives of a project. Choosing a topic. Standards of assessment. Getting organized for takeoff. What is research anyway. The role you're in. Reviewing and using the literature. Planning empirical work. Methods and techniques. Semi-structured, open-ended techniques. Fully-structured techniques. Further techniques. Writing it up
N2  - This textbook provides the student with an up-to-date guide to the qualitative and quantitative techniques used in business research and project work. The second edition is revised throughout and retains the same practical and problem-oriented approach as the first edition
ER  -