Kotler, Philip <br/><br/>
Principles of Marketing  / 
Philip Kotler, Gary Armstrong, with Marc Oliver Opresnik. 
 - Eighteenth  edition. 
 - 728 pages :  illistrations ;  24 cm 
<br/><br/> Includes bibliograpical reference and index. 
<br/><br/><label>ISBN: </label>9781292341132 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / .K636  2021