Zeithaml, Valarie A. <br/><br/>
Services marketing:  integrating customer focus across the firm / 
Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler 
 - 6th ed. 
 - New York :  McGraw Hill ,  2013. 
 - xxvii,642 p.:  ill.;  28 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9780071086967 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries----Marketing.<br/>Customer services.<br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HD9980.5  / .Z48  2013