TY  - BOOK
AU  - Clow,Kenneth E.
AU  - Baack,Donald
TI  - Integrated advertising, promotion & marketing communications
SN  - 9780273786986
AV  - HF5415.123 .C55  2014.
PY  - 2014///
CY  - Boston
PB  - Pearson
KW  - Communication in marketing
KW  - Advertising
ER  -