TY  - BOOK
AU  - Blythe,Jim
TI  - Essentials of marketing
SN  - 0273693581 (alk. paper)
AV  - HF5415 .B485 2004
U1  - 658.8 22
PY  - 2004///
CY  - New York
PB  - Financial Times Prentice Hall
KW  - Marketing
N1  - Includes index
ER  -