Blythe, Jim. <br/><br/>
Essentials of marketing / 
Jim Blythe. 
 - 3rd ed. 
 - New York :  Financial Times Prentice Hall,  2004. 
 - p. cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0273693581 (alk. paper) 
<br/><br/><label>LCCN: </label>2004-057631 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / .B485 2004 
<br/><br/><label>Dewey Class. No.: </label>658.8