Barger, Christopher. <br/><br/>
The social media strategist :  build a successful program from the inside out / 
Christopher Barger. 
 - New York :  McGraw-Hill,  2012. 
 - xxviii, 276 p. ;  24 cm. 
<br/><br/>Includes bibliographical references (p. 263-268) and index. 
<br/><br/><label>ISBN: </label>9780071768252 0071768254 9780071768559 0071768556 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Social media--Economic aspects.<br/>Online social networks--Economic aspects.<br/>Public relations.<br/>Customer Service.
<br/><br/><label>LC Class. No.: </label>HM851  / .B3665 2012