TY  - BOOK
AU  - Bradley,Nigel
TI  - Marketing research: tools & techniques 
SN  - 9780199564347 (pbk.)
AV  - HF5415.2 .B655 2010
PY  - 2010///
CY  - Oxford, New York
PB  - Oxford University Press
KW  - Marketing research
N1  - Includes bibliographical references and index
ER  -