Bradley, Nigel,  1958- <br/><br/>
Marketing research :  tools & techniques / 
Nigel Bradley. 
 - 2nd ed. 
 - Oxford ;  New York :  Oxford University Press,  2010. 
 - xx, 527 p. :  col. ill. ;  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780199564347 (pbk.) 0199564345 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.
<br/><br/><label>LC Class. No.: </label>HF5415.2  / .B655 2010