TY  - BOOK
AU  - Bowman,Cliff
TI  - Strategic Management
SN  - 0333387651
AV  - HD3028 .B693 1988
PY  - 1988///
CY  - London.
PB  - Macmillan Edeucation.
KW  - strategic management
KW  - strategic planning
N1  - Includes index; Table of contents: Introduction - Ojectives - Strategy Formulation - External Appraisal - Internal Appraisal - Strategic Options - Financial Strategies - Strategic Selection - Making the Strategy Operational - Managing Change - Strategy and Structure - Social and Psychological Influences - Power - Models of Strategic Decision Making - Not for Profit Organisations
N2  - Summary: This major text for undergraduate and MBA courses in Corporate Strategy and Business Policy brings a new sophisticated strategic framework to the material it covers. It incorporates a critical review of recent techniques of external and internal appraisal, strategic option generation and of selection and evaluation as well as covering a wide range of current issues. '...its comprehensive treatment and structured approach is attractive to practitioners.' Long Range Planning
ER  -