Tull, Donald S. Marketing Research: Measurement & Method/ Donald S. Tull, Del I.Hawkins - 6 th ed - New Delhi: Prentice-Hall of India، 2002 - 1-26 p: ill؛ 24 cm ISBN: 8120309618 Subjects--Topical Terms: Marketing LC Class. No.: HF5415 / T853 2002