Kotler, Philip <br/><br/>
Marketing Management / 
Philip Kotler 
 - 11th ed. 
 - New Delhi. :  Prentice-Hall of India,  c2003. 
 - 706 p.:  ill.;  26 cm. 
<br/><br/> Includes Indexes. 
<br/><br/><label>ISBN: </label>8120320832 8178086549 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Management.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .K687 2003