TY  - BOOK
AU  - Linton,Ian
TI  - How to improve your marketing copy
SN  - 074940891X
AV  - HF5825 1993
PY  - 1993///
CY  - London
PB  - Kogan Page
KW  - Advertising copy
N2  - A practical guide for sales and marketing personnel who must write and prepare the copy for promotional material. It provides an outline for the content of brochures, annual reports, sales proposals, presentations, direct marketing aids and sales support
ER  -