Linton, Ian. <br/><br/>
How to improve your marketing copy / 
Ian Linton 
 - London :  Kogan Page,  1993 
 - 151 p ;  24 cm 
<br/><br/> A practical guide for sales and marketing personnel who must write and prepare the copy for promotional material. It provides an outline for the content of brochures, annual reports, sales proposals, presentations, direct marketing aids and sales support. 
<br/><br/><label>ISBN: </label>074940891X 
<br/><br/><label>Nat. Bib. No.: </label>GB 94-7532 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising copy
<br/><br/><label>LC Class. No.: </label>HF5825  / 1993