Panda, Tapan K.

Sales and Distribution Management / Tapan K. Panda, Sunil Sahadev. - Oxford ; New York : Oxford University Press, 2005. - x, 698 p. : ill. ; 25 cm.

Includes bibliographical references and index.

Sales and Distribution Management is a composite and comprehensive textbook specially designed to meet the requirements of MBA students specialising in marketing. Users shall find this book highly useful for its coverage of sales and sales force management, the sales organisation and territory management, designing a distribution system and distribution management - explained through caselets, diagrams, flowcharts and numerous examples from the Indian context.

0195673905 (pbk.) 9780195673906

2006-273661


Sales management.
Marketing channels.
Physical distribution of goods.

HF5438.4 / .P354 2005

658.81