TY  - BOOK
AU  - McDonald,Frank
AU  - Burton,Fred
AU  - Walton,Peter
AU  - Dowling,Peter
AU  - Decieri,Helen
TI  - International business
SN  - 1861524528
AV  - HD62.4 .M227 2002
PY  - 2002///
CY  - Australia, United Kingdom
PB  - Thomson
KW  - International business enterprises
KW  - Management
KW  - International economic relations
N1  - Includes bibliographical references and index
N2  - This text takes the student through the entire syllabus of a standard International Business or Management course. The book covers both the economic and managerial aspects of the subject. The first half concentrates on the traditional economic concerns: international economics and world trade; the International Monetary System; theory of the MNE; and foreign direct investment. The second half covers the cultural, organizational and operational issues needed to demonstrate how management works in the global economy. In addition, the text focuses on specific functional areas of business - strategy, HRM, international marketing, financial management and accounting and international production/operations management
ER  -