TY  - BOOK
AU  - McDonald,Malcolm
AU  - Wilson,Hugh
ED  - Cranfield School of Management.
TI  - E-Marketing: : Improving Marketing Effectiveness in a Digital World 
SN  - 8178082292
AV  - HF5415.1265 .M336 1999
PY  - 1999///
CY  - New Delhi
PB  - Pearson Education
KW  - Marketing
KW  - Data processing
KW  - Electronic commerce
KW  - Internet marketing
N1  - Copublished by Cranfield University School of Management; Includes bibliographical references and index
ER  -