McDonald, Malcolm. <br/><br/>
E-Marketing  : Improving Marketing Effectiveness in a Digital World / 
Malcolm MacDonald and Hugh Wilson. 
 - New Delhi :  Pearson Education,  1999. 
 - xv, 163 p. :  ill. ;  30 cm. 
 - Management research in practice .
<br/><br/> Copublished by Cranfield University School of Management. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>8178082292 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Data processing.<br/>Electronic commerce.<br/>Internet marketing.
<br/><br/><label>LC Class. No.: </label>HF5415.1265  / .M336 1999