TY  - BOOK
AU  - Appleby,Robert C.
TI  - Modern Business Administration
SN  - 0273602829
AV  - HF5500 .A67 1994
PY  - 1994///
CY  - London
PB  - Pitman
KW  - Industrial management
N1  - Bibliography: p. 481; PART 1 MANAGEMENT PRINCIPLES 1. Nature of Management 2. Business and its External Environment 3. Corporate Strategy and Planning 4. Organizing 5. Directing 6. Controlling PART 2 MANAGEMENT IN ACTION 7. Marketing and Sales Management 8. Production 9. Human Resource Management 10. Administrative Management
N2  - The sixth edition of this popular introductory text on business administration and management has been fully updated to incorporate the latest issues. In maintaining the successful formula of the fifth edition, it is still the best British text on the market and remains on the recommended reading lists for many courses. User-friendly in its approach, this text covers a wide range of issues including small business, ethics, total quality management and women in management
ER  -