Craig, James C.

Strategic Management / James C. Craig, Robert M. Grant - London : Kogan Page in association with AMED, 1993 - 167 p : ill ; 24 cm - Fast-track MBA series .

Includes bibliography and index

$a Demonstrating the fundamental concepts, frameworks and ideas behind strategic management, this handbook explains how managers define goals, analyze the key factors for success, use an organization's resources, utilize global strategies and cope with the problems of forecasting.

0749410639


Industrial management
Strategic planning

HD30.28 / .C735 1993