TY  - BOOK
AU  - David,Fred R.
TI  - Strategic Management
SN  - 0130807834
AV  - HD30.28 .D385 1997
U1  - 658.4/012 21
PY  - 1997///
CY  - Upper Saddle River, N.J.
PB  - Prentice Hall
KW  - Strategic planning
KW  - Case studies
N1  - Includes bibliographical references and indexes
N2  - An introduction to strategic management, this book incorporates three themes throughout each chapter: globalization, the natural environment and technology. It focuses on skill-building in all the major areas of strategy formulation, implementation and evaluation. In particular, it presents a skills-oriented approach to developing a mission statement, performing an external audit and conducting an internal assessment
ER  -