David, Fred R. <br/><br/>
Strategic Management / 
Fred R. David. 
 - 7th ed. 
 - Upper Saddle River, N.J. :  Prentice Hall,  c1997. 
 - xxxii, 356, C-659 p. :  ill. (some col.), col. maps ;  26 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/> An introduction to strategic management, this book incorporates three themes throughout each chapter: globalization, the natural environment and technology. It focuses on skill-building in all the major areas of strategy formulation, implementation and evaluation. In particular, it presents a skills-oriented approach to developing a mission statement, performing an external audit and conducting an internal assessment. 
<br/><br/><label>ISBN: </label>0130807834 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Strategic planning--Case studies.<br/>Strategic planning.
<br/><br/><label>LC Class. No.: </label>HD30.28  / .D385 1997 
<br/><br/><label>Dewey Class. No.: </label>658.4/012