Economics for business /
John Sloman and Mark Sutcliffe.
- London ; New York : Prentice Hall, 1998.
- xvi, 607, [22] p. : col. ill. ; 25 cm.
Includes index.
PrefacePART A: Business and Economics1. The Business Environment and Business Economics2. Economics and the World of Business3. Business Organisations4. The Working of Competitive Markets5. Business in a Market EnvironmentPART B: Background to Demand6. Demand and the Consumer7. Products, Markets and AdvertisingPART C: Background to Supply8. Costs of Production: Short Run9. Costs of Production: Long Run10. Revenue and ProfitPART D: Supply: Short-Run Profit Maximisation11. Profit Maximisation Under Perfect Competition and Monopoly12. Profit Maximisation Under Imperfect CompetitionPART E: Supply: Alternative Strategies13. Alternative Theories of the Firm14. Growth Strategy15. The Small-Firm Sector16. Pricing StrategyPART F: The Firm in the Factor Market17. Labour Markets, Wages and Industrial Relations18. Investment and the Employment CapitalPART G: The Relationship Between Government and Business19. Reason for Government Intervention in the Market20. Government and the Firm21. Government and the MarketPART H: Business in the International Environment22. International trade23. Multinational Corporations24. Trading BlocsPART I: The Macroeconomic Environment25. The Macroeconomic Environment of Business26. The Balance of Payments and Exchange Rates27. Money and Interest Rates28. Economic Ideas - Keynesian and Monetarist Explanations of Business ActivityPART J: Macroeconomic Policy29. Demand-Side Policy30. Supply-Side Policy31. International Economic PolicyIndex
This volume covers microeconomic, macroeconomic and international issues. Mini-cases and applications emphasize the relevance of the subject with the aim of illustrating how economic theory can be used to understand, explain and deal with real business situations.
0133562549
Economics. Business. Commerce.
Great Britain--Economic policy--1945- Great Britain--Commercial policy.