TY  - BOOK
ED  - Harvard Business School.
TI  - Harvard Business Essentials: Marketer's Toolkit : The 10 Strategies You Need to Succeed
T2  - Harvard business essentials
SN  - 1591397626 (alk. paper)
AV  - HF5415 .H24333 2006
U1  - 658.8/02 22
PY  - 2006///
CY  - Boston, Mass.
PB  - Harvard Business School Press
KW  - Marketing
KW  - Handbooks, manuals, etc
KW  - Strategic planning
N1  - Includes bibliographical references and index
N2  - Effective marketing can mean the difference between runaway successes and costly flops. Covering everything from customer programs to ad campaigns to sales promotions, this is every marketer's hands-on guide to turning opportunities into profits
UR  - http://www.loc.gov/catdir/toc/ecip0516/2005020520.html
ER  -