Harvard Business Essentials :  Marketer's Toolkit : The 10 Strategies You Need to Succeed. 
 Marketer's toolkit 

 - Boston, Mass. :  Harvard Business School Press,  c2006. 
 - xviii, 230 p. :  ill. ;  24 cm. 
 - Harvard business essentials .
 - Harvard business essentials series. .
<br/><br/>Includes bibliographical references and index. 
<br/><br/> Effective marketing can mean the difference between runaway successes and costly flops. Covering everything from customer programs to ad campaigns to sales promotions, this is every marketer's hands-on guide to turning opportunities into profits. 
<br/><br/><label>ISBN: </label>1591397626 (alk. paper) 9781591397625 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Handbooks, manuals, etc.<br/>Strategic planning--Handbooks, manuals, etc.
<br/><br/><label>LC Class. No.: </label>HF5415  / .H24333 2006 
<br/><br/><label>Dewey Class. No.: </label>658.8/02