Cooper, Donald R <br/><br/>
Marketing Research:  Concepts and Cases 
Donald  R. Cooper,Pamela S.Schindler 
 - New Delhi:  Tata McGraw-Hill,  2006 
 - 771:  ill;  24cm 
<br/><br/><label>ISBN: </label>9780070600911 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415  / .B7785 2006