TY  - BOOK
AU  - Mudie,Peter
AU  - Pirrie,Angela
TI  - Service Marketing Management
SN  - 9780750666749
AV  - HD9980.5.M83  2006 
PY  - 2006///
CY  - London
PB  - Routledge
KW  - -- service industries
KW  - --Management
KW  - --service industries marketing
ER  -