Mudie, Peter <br/><br/>
Service Marketing Management: 
Peter Mudie and Angela Pirrie 
 - 3d, ed 
 - London :  Routledge ,  2006 
 - xii,267p :  ill;  24cm 
<br/><br/><label>ISBN: </label>9780750666749 
<br/><br/><label>Subjects--Topical Terms: </label><br/>-- service industries----Management----service industries marketing
<br/><br/><label>LC Class. No.: </label>HD9980.5.M83  2006