TY  - BOOK
AU  - Moore,Karl
AU  - Pareek,Niketh
TI  - Marketing: the basics 
SN  - 0415380804
AV  - HF5415.13 .M664 2006
PY  - 2010///
CY  - London, New York
PB  - Routledge
KW  - Marketing
KW  - Management
KW  - Marketing research
KW  - Consumer behavior
KW  - Research
KW  - Export marketing
N1  - Includes bibliographical references and index; What is marketing management? -- Marketing as a corporate function -- Product and placement -- Price -- Promotion -- People -- Segmentation, targeting and positioning -- Market research -- Global marketing
UR  - http://www.loc.gov/catdir/toc/ecip065/2005036377.html
UR  - http://www.loc.gov/catdir/enhancements/fy0654/2005036377-d.html
ER  -