Moore, Karl,  1955- <br/><br/>
Marketing :  the basics / 
Karl Moore and Niketh Pareek. 
 - London ;  New York :  Routledge,  2010. 
 - vi, 240 p. :  ill. ;  21 cm. 
 - The basics .
<br/><br/>Includes bibliographical references and index. 
<br/><br/>What is marketing management? -- Marketing as a corporate function -- Product and placement -- Price -- Promotion -- People -- Segmentation, targeting and positioning -- Market research -- Global marketing. 
<br/><br/><label>ISBN: </label>0415380804 9780415380805 0415380790 9780415380799 0203967518 9780203967515 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Marketing research.<br/>Consumer behavior--Research.<br/>Export marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .M664 2006