Pricken, Mario. <br/><br/>
Creative strategies :  idea management for marketing, advertising, media and design / 
Mario Pricken. 
 - London ;  New York :  Thames & Hudson,  2010. 
 - 311 p. :  col. ill. ;  27 cm. 
<br/><br/> Originally published in German  under title: Clou : strategisches Ideenmanagement in Marketing, Werbung, Medien & Design. Mainz : Schmidt, 2009. 
<br/><br/>Includes bibliographical references (p. 309-311) and index. 
<br/><br/>Creative culture -- Creative team leading -- Creative teams -- Creative briefing -- Creative process -- Creative spaces. 
<br/><br/><label>ISBN: </label>9780500515402 0500515409 
<br/><br/><label>LCCN: </label>2010-923354 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Creativity in advertising.<br/>Advertising campaigns.
<br/><br/><label>LC Class. No.: </label>HF5823  / .P75 2010