Malhotra, Naresh  K. <br/><br/>
Marketing Research an Applied Orientation/ 
Naresh  K.Malhotra 
 - 4th ed 
 - England:  Pearson Education,  2004 
 - 713p:  ill;  26cm 
<br/><br/><label>ISBN: </label>9788129702562 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF54152  / B7785 2004